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Privacy Policy

NUBIRO s.r.o. – Personal Data Processing Principles

The protection of your personal data is important to us. We process it lawfully, transparently and only to the extent necessary for the given purpose – in accordance with the GDPR and Czech legislation.

In force from: 1 February 2026
GDPR compliance EU Regulation 2016/679
We do not sell data No transfers to 3rd parties for marketing
Your rights 7 data subject rights under GDPR

1 Data controller

The data controller is:

NUBIRO s.r.o.

Registered office: Široká 279/7, 460 07 Liberec 3 - Jeřáb, Czech Republic
Company ID: 10881239, VAT ID: CZ10881239
E-mail: info@nubiro.cz
Phone: +420 704 051 051
Web: https://nubiro.cz
Registered in the Commercial Register kept by the Regional Court in Ústí nad Labem, Section C, Insert 47150

NUBIRO s.r.o. has not appointed a Data Protection Officer (DPO). For matters concerning personal data protection, please contact the company directly at the e-mail address above.

2 Introduction and basic principles

The protection of your personal data is important to us. We always process it lawfully, transparently and only to the extent necessary for the given purpose, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) and Act No. 110/2019 Coll., on Personal Data Processing.

We never sell personal data to third parties nor use it for purposes you have not agreed to.

3 Purposes and legal grounds for processing

3.1 Contract performance (orders)

Processing is necessary for the conclusion and performance of the purchase contract, delivery of goods, issuing tax documents, handling complaints and exercising rights under the contract.

Legal basis: contract performance (Art. 6(1)(b) GDPR).

3.2 Compliance with legal obligations

We process personal data to fulfil legal obligations, particularly in the areas of accounting, taxes and AML (Act No. 253/2008 Coll.).

Legal basis: compliance with legal obligation (Art. 6(1)(c) GDPR).

3.3 Legitimate interest – direct marketing to customers

Customers may be sent commercial communications regarding similar NUBIRO products and services, in accordance with § 7(3) of Act No. 480/2004 Coll. You may object to this processing at any time.

Legal basis: legitimate interest of the controller (Art. 6(1)(f) GDPR).

3.4 Consent – newsletter and marketing communications

Based on your express consent, we send newsletters, catalogues, event invitations and personalised offers.

Legal basis: consent of the data subject (Art. 6(1)(a) GDPR).

3.5 Consent – user account

Upon registration, we process your data for maintaining a user account, order overview and related e-shop functions.

Legal basis: consent of the data subject (Art. 6(1)(a) GDPR).

3.6 Consent – contact form and telephone communication

If you contact us via the web form or by telephone, we process your data for the purpose of handling your enquiry and communication.

Legal basis: consent of the data subject (Art. 6(1)(a) GDPR).

3.7 Consent – abandoned cart

In case of an unfinished order, we may remind you by e-mail of the option to complete it.

Legal basis: consent expressed by providing the e-mail address.

3.8 Legitimate interest – protection of NUBIRO rights

Personal data may be processed to protect legal claims, resolve disputes and during inspections by public authorities.

Legal basis: legitimate interest of the controller (Art. 6(1)(f) GDPR).

4 Categories of processed personal data

Depending on the purpose of processing, we work with the following data categories:

Identification data – first name, surname, date of birth, identity document number (in AML identification)
Contact data – address, e-mail, phone number
Transaction data – information about orders, payments and purchase history
Technical data – IP address, browser type, cookies and device identifiers
Marketing data – behaviour on the website, reactions to commercial communications, preferences

5 Personal data retention period

Purpose of processing Retention period
Contractual relationship During the contract and 4 years after its termination (for the case of asserting claims)
Accounting and tax documents 10 years under Act No. 563/1991 Coll. on Accounting
AML identification 10 years under Act No. 253/2008 Coll.
Marketing consent Until consent is withdrawn
User account Until account cancellation or withdrawal of consent
Contact enquiries For the time necessary to handle the enquiry, maximum 1 year

6 Recipients and processors

We make personal data available only to verified entities, and strictly to the extent necessary for the given purpose:

Carriers – only data necessary for parcel delivery (name, address, phone)
Accountants and tax advisors – for fulfilling legal obligations
IT and hosting service providers – for the operation of the e-shop and communication infrastructure
Marketing tools – Google Analytics, Facebook Pixel (see Article 8)
Heureka Shopping s.r.o. – under the Verified by Customers programme (see Article 9)
Legal and auditing companies – when resolving disputes or during inspections

We do not sell or transfer personal data to third parties for their own marketing purposes.

7 Withdrawal of consent

You may withdraw your consent to the processing of personal data at any time, without affecting the lawfulness of processing prior to withdrawal. Withdrawal is possible:

  • by e-mail to info@nubiro.cz,
  • in writing to the company's registered office address,
  • via the unsubscribe link in commercial communications.

8 Third-party analytics and marketing tools

8.1 Google Analytics

We use Google Analytics (operator: Google LLC, USA) for website traffic analysis. This service may store cookies and transmit anonymised data to Google servers. More information is available at policies.google.com/privacy.

8.2 Facebook Pixel

A Facebook Pixel (operator: Meta Platforms, Inc., USA) is deployed on the website, used for measuring advertising effectiveness and targeting relevant audiences. Data is processed in accordance with Meta's data protection policy: facebook.com/privacy/policy.

8.3 Cookies

The website uses cookies to ensure functionality, analytics and marketing. Cookies are divided into:

Necessary cookies

Required for website functionality. Do not require consent.

Analytics cookies

Used to track visitor behaviour (Google Analytics).

Marketing cookies

Used for targeted advertising (Facebook Pixel).

You can adjust cookie settings at any time via the cookie bar on the website or in your browser settings.

9 Service rating – Heureka

NUBIRO participates in the "Verified by Customers" programme operated by Heureka Shopping s.r.o. For this purpose, we forward your e-mail to Heureka after your purchase, so that you can be invited to rate the service.

Participation in the programme is voluntary and can be declined:

  • by ticking the relevant option before submitting the order, or
  • by sending an e-mail to info@nubiro.cz after the purchase.

10 Data subject rights

In accordance with GDPR, you have the following rights:

Right of access You may request confirmation of whether we process your personal data and obtain a copy thereof.
Right to rectification You may request correction of inaccurate or incomplete data.
Right to erasure ("right to be forgotten") Under certain conditions, you may request the erasure of your data.
Right to restriction of processing You may request restriction of the processing of your data.
Right to data portability You may obtain your data in a structured, machine-readable format.
Right to object You may object to processing based on legitimate interest, particularly for direct marketing purposes.
Right to lodge a complaint You have the right to lodge a complaint with the supervisory authority (see Article 11).

Submit requests by e-mail to info@nubiro.cz. We will respond without undue delay, no later than within 30 days.

11 Supervisory authority

The supervisory authority for personal data protection in the Czech Republic is:

Office for Personal Data Protection (ÚOOÚ)

Pplk. Sochora 727/27, 170 00 Praha 7, Czech Republic
Web: www.uoou.cz

12 Validity of the document

This document is valid and effective from 25 May 2026. NUBIRO s.r.o. reserves the right to update the document on an ongoing basis. The current version is always available at nubiro.cz/ochrana-osobnich-udaju.

NUBIRO® Team

Note on translation: This English version is provided for the convenience of international customers. In case of any discrepancy, the Czech version shall prevail, as it represents the legally binding text under Czech law.

Contact for GDPR questions

NUBIRO s.r.o.

Široká 279/7
460 07 Liberec 3 - Jeřáb
Czech Republic
Company ID: 10881239 | VAT ID: CZ10881239

Contact details

Phone +420 704 051 051

E-mail info@nubiro.cz

Opening hours

Monday – Friday
8:00 – 16:00

Outside working hours, an appointment can be arranged by phone.